A modern visual refresh for Stuart Weitzman, designed to reflect the brand’s evolution toward bold simplicity and elevated minimalism. The updated identity features clean typography, pared-back layouts, and a fresh color palette that enhances brand recognition across digital and physical touchpoints. From refined wordmarks to playful applications like product tags, this rebrand balances timeless luxury with contemporary appeal.
Art Director: Harrison Kuykendall
Video: Mario Sorrenti
Agency: Team Laird
Stuart Weitzman
Rebrand
The new logo
New brandmark
The new shoebox
Updated hangtags
Brand pattern