Stella Artois isn’t just poured, it’s performed. Rooted in Belgian tradition, the meticulous 9-step ritual is a mark of quality, precision, and pride. While most bars in North America aren’t equipped to serve Stella the way it was meant to be enjoyed, this campaign highlights what sets it apart. Shot with an eye for craft and culture, the visuals celebrate how Stella is poured with care in bars around the world, positioning the ritual as a unique selling point for establishments that want to elevate the experience.

Art Director: Harrison Kuykendall
Photographer: Travis Rathbone
Agency: Mother New York