Focusing on music as a unique form of rebellion and self-expression, HUGO Fall/Winter 2023 highlights the brand’s spirit of individuality and willingness to break all the rules.Headlined by singer and TikTok superstar Bella Poarch, the Fall/Winter 2023 cast includes Chase Hudson and Lola Clark. Kinetic energy lights up the screen, as the talents come together in a bold campaign film set to the sound of ‘Body Wan Shake’ by Freq Motif x Magugu.

Art Director: Harrison Kuykendall
Photo and Video: Stuart Winecoff
Agency: Team Laird