This campaign puts the spotlight on a diverse group of seasoned NFL players. These include Kansas City Chiefs quarterback, Patrick Mahomes; Trevon Diggs, cornerback for the Dallas Cowboys; and Damar Hamlin, safety for the Buffalo Bills. Lensed by photographer Mikael Jansson, the campaign is comprised of sleek short films and still photographs that capture the buzz and anticipation that surround the start of an NFL football game by using stadium lighting to create dramatic backlit portraits. Selected shots will also feature a tunnel of light that recreates the dynamic energy connected with the rush NFL fans feel the moment the players enter the field.

Creative Director: Harrison Kuykendall
Photographer: Mikael Jansson
Agency: Team Laird